Snapchat Marketing Tips and Hacks – Infographic

Snapchat is becoming increasingly popular as one of the most popular social media platforms among youth.

Here are a few solid tops on how brands and businesses can use Snapchat marketing to reach a younger demographic on social media.


Energizer launches #thatspositivenergy #Ramadan campaign in #UAE – and I am in it! collaboration with Energizer Middle East and McCollins Media

I have been a loyal user of the Energiser brand (and a fan of its crazy bunny) for years. The brand approached me as a digital influencer in the Middle East through its digital agency to create a campaign for its target audience during Ramadan.

The campaign is centred around the theme of positive energy during ‪#‎Ramadan‬.

The brand video launching the campaign kicks off with me at the Sheikh Zayed Grand Mosque – Abu Dhabi which I suggested would be a good backdrop for this campaign – it also features my friend and fellow influencer Ion Gonzaga of the popular Boy Dubai blog and David Haddad, a former MIT Media Lab fellow and founder of Publiseek.

In the video I share my thoughts on ‪#‎compassion‬ and ‪#‎tolerance‬ – I believe ‪#‎thatspositivenergy‬ our world needs most currently.

You are welcome to share your thoughts, posts, images and videos too on what you think is positive energy – you could win an Iftar for Two if you are in the UAE.

Remember to make your entry public and hashtag it #thatspositivenergy [important – it’s a single letter ‘e’ between the words positive and energy].

If you post something for this campaign let me know in the comments (maybe post a link to the original post in the comments) and I will be happy to support your entry.

The first interactive 360-degree 8K YouTube video in the world is from #Dubai #UAE

First 8 k 360 degree YouTube video in the world

YouTube’s first ever 8K resolution fully interactive 360 degree video in the world is now available for viewing and playing around with – thanks to

On, you can interact with panoramic video and timelapses from locations across Dubai, including 24 hour timelapses from the very pinnacle of the Burj Khalifathe world’s tallest building, and the Burj al Arab – the world’s only 7 star hotel.

Now, combining the interactivity of 360 video with the astonishing resolution available in 8K – 16 times the number of pixels in regular HD video – has uploaded a 24 hour timelapse of Dubai Airport.

“When viewing 360 degree video, the available resolution is spread across the entire sphere, regardless of the field of view that the viewer is looking at. This means that for a typical field of view of 90 degrees, even with 4K resolution, there are only 1000 pixels available. With 8K 360 video, that resolution is doubled to 2000 pixels – equivalent to what you see when viewing regular full HD video…”
Ismaeil Al Hashmi
Project Director
Dubai 360

Launched this January, currently showcases over 1200 pieces of panoramic content – videos, timelapses and still panoramas – from around Dubai.

As of June 2015, there are now over 2000 pieces of integrated panoramic content linked by close to 20,000 hotspots – including a huge tour of Dubai Mall – the world’s largest shopping mall by retail area; multi-gigapixel panoramas from the pinnacles of some of Dubai’s most iconic structures; over 150 aerial panoramas shot from a helicopter, giving a unique perspective on this dynamic city; and a tour of “Old Dubai” showcasing the older areas of the city and its many Cultural and Heritage sites.

PS: The interactivity 360 degree view movable with arrows did not work on Firefox but worked like a charm on Google Chrome.

Tech verdict on the Samsung Galaxy S6 and S6 Edge on Radio Mirchi UAE

Samsung unveiled its smartest and most powerful smartphones to date – the Samsung Galaxy S6 and the Samsung Galaxy S6 Edge – at the Mobile World Congress (MWC2015) in Barcelona.

I was live tweeting Samsung’s presentation at Barcelona on my social media channels and my updates of the outstanding features of the S6 and S6 Edge were picked up by India’s #1 Radio station in the UAE – Radio Mirchi UAE.

RJ Tamanna Wahi connected me to RJ Mohit Dantre who considers himself an “Apple fanboy” – to talk about the Samsung S6 and S6 Edge on his show early next morning.

I had a great chat and gave my tech verdict on prime time radio to RJ Mohit with thousands of people listening in. The subsequent Facebook post with the recording of my interview reached more 70,000 people through my Facebook page alone and was shared by more than 200 fans of Radio Mirchi through their page.

You can listen in to the interview below the Facebook post… your feedback and comments are welcome…


You can listen to my tech verdict on the Samsung Galaxy S6 and S6 Edge on radio here:

Samsung unveils Galaxy S6 and S6 Edge at MWC2015 #TheNextGalaxy #Unpacked

Samsung Galaxy S6 and S6 Unpacked at MWC2015 Barcelona TheNextGalaxy

Samsung blew away phone and tech enthusiasts when it unveiled it’s smartest phones ever at the Mobile World Congress 2015 in Barcelona on 1 March 2015 – the Galaxy S6 and the S6 Edge. I was invited by Samsung to an exclusive live stream in Dubai of Samsung’s launch of the year. Here’s how it went.

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