UAE GCAA launches first #UAEAviationArt competition on Instagram #avigeeks

The UAE General Civil Aviation Authority (GCAA) has launched its inaugural art competition, “UAE Aviation Art”, using Instagram as the primary channel for participation.

Part of the ‘Love Your Sky’ initiative, the GCAA campaign aimed at raising awareness with the flight and passenger safety all over the UAE, the competition will search for the best aviation-inspired photography from across the UAE.

'Sunrise in the Office' by Karim Nafatni - judge of the UAE GCAA #UAEAviationArt competition

‘Sunrise in the Office’ by Karim Nafatni – judge of the UAE GCAA #UAEAviationArt competition

“The GCAA has embarked on its next stages of digital growth, in line with Dubai’s Vision 2021 and its aspirations to become one of the world’s leading governments in terms of its digital and art activities. “UAE Aviation Art” aims to engage with aviation fans and artists alike.”
H.E. Saif Mohammed Al Suwaidi
General Manager
GCAA

The competition, which will culminate with a public exhibition, invites all UAE residents to submit their work. Submissions can be made on Instagram by using the dedicated hashtag #UAEAviationArt.

Laila Hareb GCAA UAE“We are excited to see how the spirit of aviation can be expressed and captured. We urge people to visualize and use their imagination. It can be travel and escapism, but also photography of abstract art and emotions. It can all be captured on camera. We appreciate local art while we have deliberately kept the criteria for entry wide in order to attract as many people as possible.”

Laila Hareb
Assistant Director
Strategies and International Affairs
GCAA

The GCAA has launched the competition across its dedicated social media platforms: with in Instagram being the lead for this campaign. It is the latest initiative in a series of social media campaigns for the authority.

The judge for “UAE Aviation Art” has been brilliantly chosen – it’s Karim Nafatni, who is a commercial pilot by day and a photographer and “roof topper” by night.

Online, Karim’s stunning birds’ eye view photography taken from the cockpit of his plane as well as from high locations and rooftops has pulled in more than 25,000 fans on his Facebook page – KNXposures – and 2.8 million views on his 500px profile. He believes the GCAA’s first-of-kind aviation art competition will reveal the depth and diversity of the UAE’s arts scene.

Karim says: “The competition will no doubt showcase that the UAE is rich with artistic talent. There is a real vibrancy in the breadth of the competition subject matter – aviation – with endless possibilities for inspiration.”

Participants will have the opportunity to display their work in from of a wide audience, as well as winning the new Xperia 3 Z3 smartphone from Sony Mobile, and tickets to any destination around the world, in addition to other prizes.

How to enter
To enter “UAE Aviation Art” simply submit a digital image of your work via Instagram using the hashtag #UAEAviationArt. The competition is now open and runs for one month with a deadline for submissions at midnight UAE time, 31st October 2014.

For more information visit www.loveyoursky.com

You can follow UAE GCAA at the following links:
UAE GCAA on Instagram
UAE GCAA on Facebook
UAE GCAA on Twitter

11-year-old wins $100,000 scholarship and grants from Google for a doodle

Google received more than 100,000 submissions this year from kids Grades K to 12 across all US states in its seventh annual Doodle 4 Google competition.

Google 4 Doodle 2014  state winners group photo

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Dell Venue 8 Pro Windows 8.1 HD Tablet Review by #UAE #Tech #Blogger

The Dell Venue 8 Pro tablet gives you full power of Windows 8.1, Windows 8.1 Pro and Office Home & Student 2013 wherever you go with an 8″ HD screen, a quad-core Intel® Atom™ processor, dual cameras and an optional keyboard. At a price that makes it a good value for your hard-earned money.

I have been using the Windows platform on every computer I have ever owned. Yet, when it comes to smartphones and tablets, my experience so far has been on Blackberry’s proprietary OS, Google’s open source Android and Apple’s iOS. No Windows!

When I was offered an opportunity to try out the Dell Venue 8 Pro tablet that comes with Windows 8.1, I agreed without any hesitation at all. The Dell Venue 8 Pro tablet was hand delivered at my doorstep soon after.

(Dell Venue 8 Pro Image courtesy of Dell Inc.)

Being a Windows PC user for ages, I thought how different could it be – why not try Windows on a tablet? I was in for a surprise!

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Rajinikanth joins Twitter as @superstarrajini – 40k followers and 1000 tweets in less than 1 hour

It is interesting to watch the entry of a superstar on Twitter.

Bollywood superstar Rajinikanth posted his first tweet on Twitter as @superstarrajini and got 40,000 followers in less than hour, averaging around 1000+ followers per minute.

That’s not all, staying true to the legends ascribed to him, he had already made 1000+ tweets within minutes of coming on Twitter, with personal mentions to his followers and a link to a free poster download of his movie Kochadaiiyaan.

Here’s what the numbers look like…

First tweet by Bollywood superstar Rajinikanth on Twitter

Rajinikanth-on-Twitter

Rajinikanth gets 40,000 followers and posts 1000 tweets in first hour on Twitter as @superstarrajini

RajiniKanth-on-Twitter-1000-Tweets

Twitter fans and followers of Rajinikanth get a personal mention and free poster of Kochadaiiyaan

Rajinikanth-Twitter-Kochadaiiyaan-poster

The full official Twitter profile of Rajinikanth @supestarrajini

Rajinikanth-Twitter-Profile

The video of Rajinikanth joining Twitter

How to select the most effective social media platform and build a marketing funnel

Every social media platform is not suitable for every business.

Each social media channel has its own unique strengths and weaknesses.

One of the major reasons why brands and businesses are unable to get a good ROI through social media is lack of understanding the suitability of social media channel or platform for their business and communication needs.

If you are a B2B brand targeting the C-Suite, Facebook may not be your best bet but LinkedIn might be.

If you are an entertainment brand with stunning multimedia content, Facebook may give you more impact and exposure than Twitter.

If you are a retailer selling to women in the US, and have great product shots on your website, Pinterest could bring you the most traffic.

How do you judge which platform would work best for you? And then, what do you do with the traffic that comes in on social media platforms?

You must build a marketing funnel and lead the followers and fans into it – because in the end, if the fans and followers on social media do not convert, it isn’t really effective return on your investment.

This well-designed infographic by Neil Patel’s Quicksprout shows you at one glance how you can choose the most appropriate social media platform/s for your business and then build a marketing funnel around it.

Social Media Marketing Funnel Comparison Platforms

What has been your experience with various social platforms? What works best for your business?

Do you see beyond fans and followers to creating a well planned marketing funnel using social media as the gateway?

Your insights and opinions are welcome in the comments…

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