What exactly is social responsibility for a business?

Does an arms manufacturer’s donation to the Peace Corps make bombs safer?

Does a tobacco company’s lung cancer funding make cigarettes healthier?

Does a brewery’s TV spot against drunk-driving reduce alcoholism?

Does an offshore oil company’s documentary on marine life, save it?

As creative writers, designers and communicators, are we in advertising just to earn money, no matter what we end up selling?

Even a prostitute does that.

A numbered few amongst us have drawn a line for what we will sell and what our conscience won’t allow us to.

This post is for each of those numbered few.

You are not alone!

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