A full page ad for raising awareness of breast cancer:
Two round bombs in the centre of a page, with their wicks ignited, reminding you of the cartoon series Road Runner with that pesky “Beep Beep” character.
The intelligent, sensitive headline?
“Bust cancer“
I don’t think a woman wrote or conceptualised this.
That’s why I am calling for more women in the creative department – sitting right next to the intelligent copywriters like me. Seriously.
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