Hewlett-Packard is a dream client to make ads for. In fact, most IT brands are great to work for, specially if you are a techie like me. I have written for HP, Compaq and Microsoft and I just can’t get enough.
There’s one ad by HP which is a part of its memorable ‘invent’ campaign that I would love to hang as a poster on my wall. It has what HP calls “Rules of the Garage“. The copy is simple, powerful and inspiring – it works for any team, in fact, not just a bunch of IT wizards.
My salute to the writer who wrote this and the agency and client team that made this ad happen.
And for the art directors who are wondering what the visual is all about – it’s the actual garage in which the HP company was born. It is now a national monument.
What do you think? Do you find the copy inspiring? Have you written an ad like this? If so, mail it to me at farrukh.copywriter(at)gmail.com and I’d be happy to share it here with our readers.
Credits Update:
Special thanks to Mark Wenneker who’s emailed me the credits. So, the guys behind this amazing ad are:
Client: Hewlett Packard
Agency: Goodby, Silverstein & Partners
Creative Director/Writer: Steve Simpson
Art Director: Mark Wenneker
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