Copywriting is not about stringing together fancy words. It’s about establishing and staying true to a brand’s personality that resonates with its target audience. It’s about persuading prospects with words. It’s ‘salesmanship in print’, not greeting-card poetry.

Copywriting is hard work. Being a good communicator is a basic minimum skill a good copywriter must have. Being able to convey his point across in words, powerfully and memorably, should come easily to him. Researching companies, getting inside the mind of prospects, talking the talk of the consumer should be part of the ace writer’s arsenal.

A copywriter’s words become the brand’s voice, and every brand deserves its own distinct voice – a great copywriter knows how to make that happen. A good copywriter knows his products and brands as well as he knows his readers. And of course, he knows how to spell.

This post is dedicated to my readers, regulars and newcomers, who have their own ideas about what makes one a copywriter. And it was prompted by this ‘long copy’ I received as a comment completely unrelated to the post.

No doubt you are looking for some one who is trained in writing copies.
My training comes out of the hands of masters —members of American Writers and Artists Institutef—located in florida,Marina Del Ray.
Most of the copies I provided are flaw less. I am very grateful for the informatuion and efforts I recieved from this institution.
Those masters— Kieran Daugherthy,Bob Bly,Michael Masterson,—are unique in the whole world.
The AWAI is the only place in the world that offers such course.
I believe by my heart that you will not be disappointed having me assigned writing you copies or any other forms of writing.
If I recieve necessary and related information—to whom I am writing, purpose of writing, how long it should be,etc.— you will get the prompotion earlier than you expect so there will be enough time for revision, if revision needed.
If you happened to be interested to give me a try,do not hesitate to call me or writing email.

“It matters not how streight the gate
How charged with punishment the scroll
I am the capitain of my soul
I am the master of my fate”

What advice would you like to give to the writer of the comment quoted below? You’re welcome to post your feedback in the comments section for the benefit of this writer?

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