So many businesses are ready to enter the blogging world. The first question is where to blog? Should it be Blogger (owned by Google) or WordPress (open source CMS as well as free blogging service)? What’s the difference? What’s good from a marketing and advertising person’s point of view? I blog on Blogger as well [...]
http://www.farrukhnaeem.com/2009/06/18/choosing-a-corporate-blogging-platform-10-reasons-why-wordpress-is-better-for-business-than-blogger/
Copywriting is not about stringing together fancy words. It’s about establishing and staying true to a brand’s personality that resonates with its target audience. It’s about persuading prospects with words. It’s ‘salesmanship in print’, not greeting-card poetry. Copywriting is hard work. Being a good communicator is a basic minimum skill a good copywriter must have. [...]
http://www.farrukhnaeem.com/2009/05/02/if-you-can-write-words-does-it-make-you-a-copywriter/
Sometimes, the best case studies for advertising, marketing and PR are in day to day events. In recent days, I noticed two excellent examples of the power of social media, Twitter in particular. Read on to see how one Twitter entry made a 23-year old famous around the world in minutes. And led to global embarrassment [...]
http://www.farrukhnaeem.com/2009/02/02/twitter-power-how-social-media-can-make-or-break-you-in-minutes/
The discussion on plagiarism and copy-paste creativity in advertising continues with this post. Looks like my earlier post has struck a chord, with the kind of response I have received. Everyone has, at least once in their life, had their idea stolen, borrowed, killed only to be resurrected again with someone else’s name on it. An interesting, almost ironic, thing happened right [...]
http://www.farrukhnaeem.com/2007/06/11/plagiarism-in-advertising-copywriting-legend-indra-sinha-from-the-uk-shares-his-views/
We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim. Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the [...]
http://www.farrukhnaeem.com/2007/06/09/plagiarism-and-copy-paste-creativity-in-advertising-%e2%80%93-advertising-copywriter-in-dubai-uae-continues-the-discussion-on-ethics-in-advertising/
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