Brilliant advertising copy for a brilliant client – Hewlett-Packard (HP) the company of inventors

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Hewlett-Packard is a dream client to make ads for. In fact, most IT brands are great to work for, specially if you are a techie like me. I have written for HP, Compaq and Microsoft and I just can’t get enough.

There’s one ad by HP which is a part of its memorable ‘invent’ campaign that I would love to hang as a poster on my wall. It has what HP calls “Rules of the Garage“. The copy is simple, powerful and inspiring – it works for any team, in fact, not just a bunch of IT wizards.

Hewlett-Packard (HP) Rules of the Garage, Invent campaign

My salute to the writer who wrote this and the agency and client team that made this ad happen.

And for the art directors who are wondering what the visual is all about – it’s the actual garage in which the HP company was born. It is now a national monument.

What do you think? Do you find the copy inspiring? Have you written an ad like this? If so, mail it to me at farrukh.copywriter(at)gmail.com and I’d be happy to share it here with our readers.

Credits Update:
Special thanks to Mark Wenneker who’s emailed me the credits. So, the guys behind this amazing ad are:
Client: Hewlett Packard
Agency: Goodby, Silverstein & Partners
Creative Director/Writer: Steve Simpson
Art Director: Mark Wenneker

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14 Comments

  1. Nal

     /  September 14, 2010

    I searched “The Garage HP” and found your site.

    I saw this advert years ago and went to the HP office in Singapore to ask for a copy, and i kept it for years till it got torn accidently and i still kept it and then one day it disappeared! I got it more than 10 years ago. I wonder if anyone knows if HP still has it or where i can find a copy or even if i can just print it from the internet.!

    Reply
    • Hey Nal,

      My story is similar. I was gifted an HP diary with the ‘invent’ ad when I was working on the HP account. And I kept the ads in it because they were too good.

      Reply
  2. Salam ‘Aleikum Akhi – Your post hit my nail… It fit like a glove in to our company’s situation so I reblogged your post with credits & link, have a look-see: alhaqqsociety.wordpress.com. Shukran a bunch – Keep on drilling. Salam ‘Aleikum Wa Rahma, Y.

    Reply
  3. Amongst the local ads, I like the ADCB – Long live ambition! The positioning is strong but somehow I feel there’s a lot of room for expressing it through the channels.

    Reply
  4. Hi Digant and welcome to my blog,

    So true – the ‘Think Different’ Apple ad is a legend of its time – I should put that up too – the copy is amazing!

    Haven’t seen the Microsoft one – hope to see it sometime.

    farrukh

    Reply
  5. Digant

     /  March 11, 2007

    HP way is a good ad, same goes with “Think different” Apple ad campaign. Well, some of you might disagree, but I did like Microsoft’s “Your potential, our passion” ad series. Truly delivering the message while keep it all simple.

    Reply
  6. hi

    took me a while to return..

    thanks for the welcome

    🙂

    Reply
  7. Hi Stephen,

    Welcome!

    Glad to know that you feel inspired by the ad too. Actually there are two ads in the ‘invent’ campaign targeted at entrepreneurs. One says “Go David” and the other says “Go Goliath”, meaning HP can help both the small start up as well as the corporate giants. Maybe I’ll put those up too 🙂

    farrukh

    Reply
  8. Hi Lirun and welcome to this blog – I remember you from the UAE community blog.

    Isn’t it amazing if an ad inspires people to work for a company?

    This is the kind of an ad that a copywriter would look at and say “I wish I had written that!”

    farrukh

    Reply
  9. Great copy. I’ve never seen this ebfore. Almost makes for a mantra for anyone running a strat up too.
    Stephen

    Reply
  10. i of course havent conducted a search on whether or not they have trademarked it but that is my assumption.. no one is permitted to rely on it hehe goodness.. so i alwaysg have tobe such a lawyer..

    Reply
  11. im impressed by their use of the word invent.. they’ve really taken ownership of it without even trademarking it.. very impressive.. very smart.. excellent brand revamp for a company that used to be perceived as much more conservative..

    as a technology lawyer – makes me tickled by the thought of a job with them

    Reply
  12. Hey Lakshmi,

    Welcome to where the signs led you. Sometimes, accidents can be good too 😉

    This is the kind of an ad I would like to pin up on my wall. And I love the copy.

    farrukh

    Reply
  13. Hey Farrukh,
    Followed the Ryze roadsigns, and came into your site, quite by accident.. This is an advert that says it all…. 🙂 Very inspiring…

    Reply

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