All posts in category Advertising

Freelance Copywriting Tip – How to spot a bad client in 60 seconds


10. Wants to know your fee BEFORE seeing your work 9. Wants a quote before explaining scope of work 8. Keeps repeating ‘it’s a very simple job’ (NOT)

If you can write words, does it make you a copywriter?

copywriting is a fine art and profession

Copywriting is not about stringing together fancy words. It’s about establishing and staying true to a brand’s personality that resonates with its target audience. It’s about persuading prospects with words. It’s ‘salesmanship in print’, not greeting-card poetry. Copywriting is hard work. Being a good communicator is a basic minimum skill a good copywriter must have. […]

Plagiarism in advertising: Copywriting legend Indra Sinha from the UK shares his views

The discussion on plagiarism and copy-paste creativity in advertising continues with this post. Looks like my earlier post has struck a chord, with the kind of response I have received. Everyone has, at least once in their life, had their idea stolen, borrowed, killed only to be resurrected again with someone else’s name on it. An interesting, almost ironic, thing happened right […]

Plagiarism and copy-paste creativity in advertising – copywriter in Dubai, UAE, continues the discussion on ethics in advertising

We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim. Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the […]

Apple Macintosh’s legendary ‘Think Different’ campaign by TBWA Chiat/Day: A dream ad for any creative copywriter

For me as an advertising copywriter in Abu Dhabi, UAE, it’s good to benchmark with ads that have made a global impact. What is the stuff that memorable ads are made of? One campaign that remains etched in my memory and gives me the I-wish-I’d-done-that feeling is Apple Macintosh’s ‘Think Different‘. The personalities that the campaign featured were […]