It’s not unusual to see a client calling for a pitch of agencies despite getting years of award-winning creative campaigns from its existing agency. Which brings us to the sensitive question – how important are awards won by an advertising agency in the eyes of a client? Gulf Marketing Review‘s annual Agency & Client survey [...]
All posts in category Advertising Awards
Creative Awards: Do Clients Really Care?
Posted by Farrukh Naeem on February 13, 2006
http://www.farrukhnaeem.com/2006/02/13/creative-awards-do-clients-really-care/
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