10. Wants to know your fee BEFORE seeing your work 9. Wants a quote before explaining scope of work 8. Keeps repeating ‘it’s a very simple job’ (NOT)
All posts in category Copywriting
Freelance Copywriting Tip – How to spot a bad client in 60 seconds
Posted by Farrukh Naeem on December 29, 2010
http://www.farrukhnaeem.com/2010/12/29/freelance-copywriting-tip-how-to-spot-a-bad-client-in-60-seconds/
If you can write words, does it make you a copywriter?
Copywriting is not about stringing together fancy words. It’s about establishing and staying true to a brand’s personality that resonates with its target audience. It’s about persuading prospects with words. It’s ‘salesmanship in print’, not greeting-card poetry. Copywriting is hard work. Being a good communicator is a basic minimum skill a good copywriter must have. [...]
Posted by Farrukh Naeem on May 2, 2009
http://www.farrukhnaeem.com/2009/05/02/if-you-can-write-words-does-it-make-you-a-copywriter/
Apple Macintosh’s legendary ‘Think Different’ campaign by TBWA Chiat/Day: A dream ad for any creative copywriter
For me as an advertising copywriter in Abu Dhabi, UAE, it’s good to benchmark with ads that have made a global impact. What is the stuff that memorable ads are made of? One campaign that remains etched in my memory and gives me the I-wish-I’d-done-that feeling is Apple Macintosh’s ‘Think Different‘. The personalities that the campaign featured were [...]
Posted by Farrukh Naeem on May 25, 2007
http://www.farrukhnaeem.com/2007/05/25/apple-macintoshs-legendary-think-different-campaign-by-tbwachiatday-copywriting-at-its-best/
Brilliant advertising copy for a brilliant client – Hewlett-Packard (HP) the company of inventors
Hewlett-Packard is a dream client to make ads for. In fact, most IT brands are great to work for, specially if you are a techie like me. I have written for HP, Compaq and Microsoft and I just can’t get enough. There’s one ad by HP which is a part of its memorable ‘invent’ campaign [...]
Posted by Farrukh Naeem on November 21, 2006
http://www.farrukhnaeem.com/2006/11/21/brilliant-advertising-copy-for-a-brilliant-client-the-company-of-inventors/
The life of a freelance writer
Freelancing is the grass that looks green to the full-timed corporate drones. The dream to one day be one’s own boss seems hard to resist. But it can also be a nightmare. A freshly discovered blog by Ratna Rajaiah, an ex-advertising suit now a freelance writer, tells it like it is about freelancing: So you [...]
Posted by Farrukh Naeem on May 7, 2006
http://www.farrukhnaeem.com/2006/05/07/the-life-of-a-freelance-writer/
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