How do you get called the ‘best company in the world’ by your customers in social media? Every company wants people to talk great things about it. Every brand wants to shine in the media. Billions are spent in self-praise on advertising. Companies I consult with for digital strategy want to become social media stars [...]
http://www.farrukhnaeem.com/2012/12/26/how-lego-was-named-the-best-company-in-the-world-in-social-media-by-an-11-year-old-autistic-fan/
I met Pankaj Chaddah a couple of months ago in Dubai with Albinder Dhindsa in a coffee shop. They had been visiting restaurants in Deira on foot, collecting menus and uploading their coordinates through a phone app they have designed themselves to their portal. If you saw them at work, you would not have guessed [...]
http://www.farrukhnaeem.com/2012/10/24/zomato-launches-in-abu-dhabi-and-sharjah-to-becomes-uaes-top-restaurant-discovery-platform/
10. Wants to know your fee BEFORE seeing your work 9. Wants a quote before explaining scope of work 8. Keeps repeating ‘it’s a very simple job’ (NOT)
http://www.farrukhnaeem.com/2010/12/29/freelance-copywriting-tip-how-to-spot-a-bad-client-in-60-seconds/
Freelancing is the grass that looks green to the full-timed corporate drones. The dream to one day be one’s own boss seems hard to resist. But it can also be a nightmare. A freshly discovered blog by Ratna Rajaiah, an ex-advertising suit now a freelance writer, tells it like it is about freelancing: So you [...]
http://www.farrukhnaeem.com/2006/05/07/the-life-of-a-freelance-writer/
