All posts in category Marketing

Tobacco Advertising: Will you do it? Or will you say ‘No’?

An interesting post has been put up by Richard Abbott on the Campaign Middle East blog – we’re having The great tobacco debate there. I have provided a few reasons why publications should and do refuse to publish ads that encourage the fatal habit of smoking. Some of the most reputed publications in the world [...]

Social Responsibility: Is it about black & white ads and a few cents in charity?

What exactly is social responsibility for a business? Does an arms manufacturer’s donation to the Peace Corps make bombs safer? Does a tobacco company’s lung cancer funding make cigarettes healthier? Does a brewery’s TV spot against drunk-driving reduce alcoholism? Does an offshore oil company’s documentary on marine life, save it? As creative writers, designers and [...]

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