All posts in category Marketing

Snapchat Marketing Tips and Hacks – Infographic

Snapchat is becoming increasingly popular as one of the most popular social media platforms among youth. Here are a few solid tops on how brands and businesses can use Snapchat marketing to reach a younger demographic on social media.

Energizer launches #thatspositivenergy #Ramadan campaign in #UAE – and I am in it!

farrukh naeem energizer middle east thatspositivenergy

FarrukhNaeem.com collaboration with Energizer Middle East and McCollins Media I have been a loyal user of the Energiser brand (and a fan of its crazy bunny) for years. The brand approached me as a digital influencer in the Middle East through its digital agency to create a campaign for its target audience during Ramadan. The […]

UAE GCAA launches first #UAEAviationArt competition on Instagram #avigeeks

The UAE General Civil Aviation Authority (GCAA) has launched its inaugural art competition, “UAE Aviation Art”, using Instagram as the primary channel for participation. Part of the ‘Love Your Sky’ initiative, the GCAA campaign aimed at raising awareness with the flight and passenger safety all over the UAE, the competition will search for the best […]

[Infographic] Best days for Facebook engagement for business segmented by industry

Buddymedia analysed more than 1800 brand pages from some of the world’s leading brands and found that all days are not equal for Facebook engagement. Interestingly, engagement levels are highest during times you would least expect. Posts published between 8 pm and 7 pm (non-working hours) receive 14% more engagement – perhaps due to less […]

How LEGO was named the ‘best company in the world’ in social media by an 11-year old autistic fan

Lego best company in the world james farrukhnaeem.com

How do you get called the ‘best company in the world’ by your customers in social media? Every company wants people to talk great things about it. Every brand wants to shine in the media. Billions are spent in self-praise on advertising. Companies I consult with for digital strategy want to become social media stars […]