All posts in category Marketing

[Infographic] Top Social Media Moments and Trends of 2012

2012 was a year social media became a necessity rather than an experiment for business. Pinterest generated more traffic than LinkedIn, YouTube and Google combined. Facebook bought Instagram for $1 billion. Barack Obama’s three-word tweet ‘four more years‘ became the most popular tweet of the year. PSY’s Gangnam style became the most watched YouTube video […]

Zomato launches in Abu Dhabi and Sharjah to become UAE’s top restaurant discovery platform online

I met Pankaj Chaddah  a couple of months ago in Dubai with Albinder Dhindsa in a coffee shop. They had been visiting restaurants in Deira on foot, collecting menus and uploading their coordinates through a phone app they have designed themselves to their portal. If you saw them at work, you would not have guessed […]

Tobacco Advertising: Will you do it? Or will you say ‘No’?

An interesting post has been put up by Richard Abbott on the Campaign Middle East blog – we’re having The great tobacco debate there. I have provided a few reasons why publications should and do refuse to publish ads that encourage the fatal habit of smoking. Some of the most reputed publications in the world […]

Social Responsibility: Is it about black & white ads and a few cents in charity?

What exactly is social responsibility for a business? Does an arms manufacturer’s donation to the Peace Corps make bombs safer? Does a tobacco company’s lung cancer funding make cigarettes healthier? Does a brewery’s TV spot against drunk-driving reduce alcoholism? Does an offshore oil company’s documentary on marine life, save it? As creative writers, designers and […]