All posts in category Social Media

Social Media ROI – Murdoch University Dubai organises Women’s Lunchbox 2012

When was the last time you took a peek in someone’s lunchbox? How could I resist an event that said “social media”, “ROI” and “lunchbox” in the same breath? There was just one problem. It also said ‘women’. Only women. I happen to be a man, intrigued and tempted by the ad in the newspaper […]

First Google Hangout for UAE bloggers in Dubai


The First Google Hangout for UAE Bloggers was held at The Pavilion Downtown Dubai Google has hit the ground running this year with the launch of personalised results in search, company-wide evangelising of Google+ as the new frontier in social networking with 90 million users, aggressive trimming around the edges on its product portfolio, and […]

Get a Quora invite now before you miss the next web revolution

quora logo

A whole new game is being played as you read this. If we are in the Information Age, I am predicting that this would be this age’s major web milestone. Meet – the site that is softly starting a whole new revolution in information sharing online. You need a Quora invite to join though […]

Choosing a corporate blogging platform? 10 reasons why WordPress is better for business than Blogger


So many businesses are ready to enter the blogging world. The first question is where to blog? Should it be Blogger (owned by Google) or WordPress (open source CMS as well as free blogging service)? What’s the difference? What’s good from a marketing and advertising person’s point of view? I blog on Blogger as well […]

Twitter power – how social media can make or break you in minutes.

Sometimes, the best case studies for advertising, marketing and PR are in day to day events. In recent days, I noticed two excellent examples of the power of social media, Twitter in particular. Read on to see how one Twitter entry made a 23-year old famous around the world in minutes. And led to global embarrassment […]