All posts in category Uncategorized

[Interview] Eugene Kaspersky on Cybercrime and Hacktivists at #ITUWORLD12 Dubai UAE

Eugene Kaspersky, CEO and Founder, Kaspersky Lab, had some interesting things to say during his visit to ITU Telecom World 2012, Dubai. Computer viruses have moved on from young kidsmaking basic programs to prove themsleves in the IT world to criminals doing it for financial motives. Around the world, there are increasing incidents of organised […]

Tobacco Advertising: Will you do it? Or will you say ‘No’?

An interesting post has been put up by Richard Abbott on the Campaign Middle East blog – we’re having The great tobacco debate there. I have provided a few reasons why publications should and do refuse to publish ads that encourage the fatal habit of smoking. Some of the most reputed publications in the world […]

Why we need more women in creative departments

A full page ad for raising awareness of breast cancer: Two round bombs in the centre of a page, with their wicks ignited, reminding you of the cartoon series Road Runner with that pesky “Beep Beep” character. The intelligent, sensitive headline? “Bust cancer“ I don’t think a woman wrote or conceptualised this. That’s why I […]

Who’s your target audience? Not the client.

I couldn’t resist picking up TIME magazine’s February 20 issue with the Google team on its cover for an inside look at the $100 billion Google empire. The cover story, by Adi Ignatius, is well written, packed with info, quotes, inside information about the crazy creative Google world. Pictures of the Google headquarters show off […]

Creative Awards: Do Clients Really Care?

It’s not unusual to see a client calling for a pitch of agencies despite getting years of award-winning creative campaigns from its existing agency. Which brings us to the sensitive question – how important are awards won by an advertising agency in the eyes of a client? Gulf Marketing Review‘s annual Agency & Client survey […]