Choosing a corporate blogging platform? 10 reasons why WordPress is better for business than Blogger

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So many businesses are ready to enter the blogging world. The first question is where to blog? Should it be Blogger (owned by Google) or WordPress (open source CMS as well as free blogging service)? What’s the difference? What’s good from a marketing and advertising person’s point of view?

I blog on Blogger as well as WordPress. And here’s why WordPress gets my vote. 10 solid reasons:

wordpress-logo-round-blue1. Free CMS

WordPress is a powerful open source CMS (content management system). You can use it on your own server space, with complete control of your blog’s content, design and operation by downloading the system free from WordPress.org.

Most popular hosting space providers already have one-click WordPress installs so you just have to choose the domain where you want to use WordPress and you’re ready to go.

With Blogger/Blogspot, you either blog on their servers, or not at all. From a business point of view, what could be better than something you can own, and yet it’s free?

2. Free hosting option

If you’re just starting out in blogging and find domain names and hosting and nameservers very technical, WordPress gives you the option to try out its ready-to-go free blog hosting service at WordPress.com. Just register for free, choose your (blogname).wordpress.com and start blogging instantly.

Later, when you want to add more functionality and host the blog on your own server, you can always import all of your posts with one button on your self-hosted WordPress blog. Blogger also lets you blog easily and for free on yourname.blogspot.com. But you get more features in the free WordPress by default than you do in Blogger.

If you’re a business where the management wants to first see results and then invest in hosting, start blogging on WordPress.com – and when it starts to make sense and you want more functionality, import your WordPress.com blog to your own server space.

3. Web pages, not just blog posts

The most powerful feature for a beginner in WordPress is the ability to create pages, as you would in a website. So, if you’re an advertising agency, you could use WordPress to create a blog which has pages like – Credentials, Portfolio, Clients, Testimonials, Contact.

In Blogger, everything you write becomes a post, arranged chronologically in a scroll-down manner. So, either you post everything in diary-like fashion, or you try to use labels/categories to organise your blog.

The ability to create web pages by the click of a button in WordPress has made it great a cross between a no-frills website maker and a blogging platform that’s intuitive. WordPress is a hot favourite for internet marketers who use it to create sales pages and sales letter in minutes.

4. Tech and User Support

If you’re using WordPress on your own server space, you have access to solid documentation for all your issues on WordPress.org. There are regular updates for the CMS as well as for the plug-ins.

If you’re blogging on the free WordPress.com service, you will find answers to your queries on the WordPress.com forums. Plus, there are numerous sites dedicated to WordPress blogging by WordPress enthusiasts. You get both tech support and user support with WordPress. Plus, for all visual support, there’s WordPress.tv!

Blogger has more glitches in my personal experience than WordPress and it’s harder to find the right answers quickly to fix Blogger issues.  For example, so many times, Blogger keeps displaying options in Arabic with no button on the page to shift to English (just because my IP is from UAE I guess). When you’re blogging for business, you can’t just sit there praying for a miracle – that you start understanding a foreign language because the interface isn’t giving you an option to change it.

5. Free design templates

You have access to hundreds or free templates in with one click installs on WordPress. This means you can change the entire look of your WordPress blog/website in seconds without the need to even touch your existing content. It’s just like re-skinning your webpages.

There are hundreds of WordPress theme developers who will create customised WordPress themes to suit your brand for a fee. Just one quick search in the Blogger themes list will give a clear idea of how limited you are when it comes to template design in Blogspot.

WordPress wins hands down with more than 800 free themes on WordPress’ own directory with over 5,500,000 downloads.

6. Plug-ins

When you self-host your WordPress business blog, you can keep adding to the blog’s features using free plug-ins. Thousands of them are listed in the WordPress plugins directory, with download stats and user reviews. Most popular ones have regular upgrades and install in minutes with a few clicks.

Popular plug-ins include ones for SEO, site stats, photo uploads, and these days – enable social bookmarking of your posts and pages. Using the right plug-ins can get you loads of traffic on your business blog and even improve the search engine rankings. Currently there are over 5,500 free WordPress plug-ins with over 35,290,000 downloads!

7. One-click imports and back-ups

You can back-up the entire contents of your blog with one click on to your hard disk with WordPress. More interestingly – you can import ALL of your blog posts, users and comments from other blogging services into your new WordPress blog in minutes when you want to switch over. (Valuable if your job profile at work includes maintaining the corporate blog.)

No tech knowledge needed. Just press a few buttons.

8. Powerful SEO ability

Your posts and pages on WordPress stand a very high chance of going faster and higher onto search engines. My WordPress posts very often make it to Google Result #1 on Page #1 for my chosen keywords. This happens on its own when you’re blogging on WordPress.com if you use your titles and tags properly – WordPress post tags get archived very well and very fast by Google, and on multiple language pages as well.

If you’re self-hosting, you can set WordPress to notify Google and pinging services – as many as you like – to ensure that your posts gets archived quickly by search engines. Blogger is owned by Google, and I have seen Blogger posts being spidered and archived faster but you can’t add to which services are notified by Blogger when you post new content.

9. Flexibility of use

WordPress is not just for bloggers. WordPress is just so well organised and well structured as a content management system, it is used my news organisations, information portals, marketers, product launch gurus. You’d come across a ‘Powered by WordPress’ a lot more than ‘Powered by Blogger’.

10. Ownership of content

When you use WordPress on your own server space, you own the content. You can take it wherever you like – to a better, faster or cheaper host. Blogger owns the database to your content. If your blog is shut down by Google, that’s it. There goes your content. So, in the long run, if you want more functionality, flexibility and control of your content when blogging for your business, choose WordPress. Blogger is for beginners – WordPress is when you want to do more than just simple blog posts.

Who uses WordPress – names you will recognise:

1. Mashable – the world’s largest social networking blog
2. The Wall Street Journal’s Magazine
3. The official blog for The Wimbeldon Championships
4. CNN’s Political Ticker
5. TechCrunch – ‘The’ tech-review blog
6. BBC’s Top Gear blog

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12 Comments

  1. Meghan

     /  January 28, 2013

    I own two websites, actual .coms and so far I have noticed that when I blog on blogger or wordpress, those get more hits than my actual website. I am trying to figure out which platform would be best for me…still researching, but wanted to say thanks for this post.

    Reply
    • Farrukh Naeem

       /  September 26, 2013

      You’re welcome Meghan – go for WordPress – you can have your .com on both.

      Reply
  2. Soraya Chiah

     /  July 4, 2010

    Hi Farrukh..I would like to thank for this post. This is what I was looking for to clarify some issues regarding WordPress, which I am choosing it as my platform. Thks again.

    Reply
  3. I am a web developer and I really enjoy WordPress installed version. I am also a blogger. However, for blogging purposes, I recommend blogger.com rather than wordpress because Blogger belongs to Google and pages (Posts) created on Blogger will be listed on Google in a couple of days. This is a very good opportunity that WordPress can not afford.
    But for installed blog, or lets say CMS engine, WordPress is the best.
    The next option could be Joomla.

    Reply
    • Hi Mahmood – didn’t we sit together at Ernesto’s internet marketing event last year in Dubai? Good to see you here.

      Yes, Blogger is good when you’re starting out – and like you say, I have seen Blogger posts getting listed quickly because they integrate well with their parent company.

      However, once you know how to customise and optimise your blog – WordPress and its SEO plugins will get you much further than Blogger. Many of my self-hosted WordPress posts are up in a few hours in Google, mostly on Google page 1 in a day. Many times, my post on a company or event ranks higher than their own website. And all of this happens on WordPress.

      One advantage that WordPress.com has as far as getting listed is concerned, it gets very strong rankings for its ‘tags’ that users create for their posts. The link authority of the WordPress.com domain perhaps passes on to the post tag and bumps it up on the listings.

      Joomla can go beyond both WordPress and Blogger in my opinion because of its taxonomy. But one needs to be a really into geeky stuff to manage the Joomla CMS.

      Hope to meet you at the UPO 2009 event. Are you coming?

      Reply
  4. Thanks for following me and many thanks for you explanation of WordPress. As a not yet blogger, you answered my confusion.

    Best wishes for your continued good health and success.

    Gerry-G-Goldberg

    Reply
  5. Welcome Magnus,

    Good to see you on this blog. Thanks for your valuable feedback.

    My first point is that WordPress gives you its ‘CMS’ free but Blogger doesn’t – that’s the kind of free I have been specific about in the sub-head.

    Yes, it’s not a comparison of equals between WordPress and Blogger. You can blog for free on WordPress and you can blog for free on Blogger. But WordPress as a ‘platform’ vs Blogger gives you more in the long run.

    You are right – I wish I had more time to add to this post – pictures, menus, videos, etc. Hopefully, readers like you can add some valuable bits as well.

    farrukh

    Reply
  6. Hi danish,

    Whether the writing is PR or ad copy – one that achieves its desired objectives is the best. Both serve different functions.

    farrukh

    Reply
  7. I like WP but it’s not quite fair to compare Blogger with WP. Comparing Blogger with WP.com would be fair though, I think. Compare WP (from WP.org) with some other downloadable blogging platform, that would be better. And point number one is that WP is “free”. Well, Blogger doesn’t cost anything to use so it’s “free” too. I think you’re talking about different kinds of “free” though, be precise.

    You make some excellent points but you could have made them in a much more clear way, I think.

    Reply
  8. Dear Farrukh Naeem

    Hope you are fine

    First I would like to really impress your blog & with reference to your last post related to copy writing the content concerning that I have an query actually I am a pure PR guy for that matter I am trying to analyze every content under the standard rule of content writing in PR as you know related to that or your last post just give me an answer of my one question don’t you think the body of PR Copy Writing more effective to Advertising or Commercial Copy Writing.

    Reply

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