Energizer launches #thatspositivenergy #Ramadan campaign in #UAE – and I am in it!


FarrukhNaeem.com collaboration with Energizer Middle East and McCollins Media

I have been a loyal user of the Energiser brand (and a fan of its crazy bunny) for years. The brand approached me as a digital influencer in the Middle East through its digital agency to create a campaign for its target audience during Ramadan.

The campaign is centred around the theme of positive energy during ‪#‎Ramadan‬.

The brand video launching the campaign kicks off with me at the Sheikh Zayed Grand Mosque – Abu Dhabi which I suggested would be a good backdrop for this campaign – it also features my friend and fellow influencer Ion Gonzaga of the popular Boy Dubai blog and David Haddad, a former MIT Media Lab fellow and founder of Publiseek.

In the video I share my thoughts on ‪#‎compassion‬ and ‪#‎tolerance‬ – I believe ‪#‎thatspositivenergy‬ our world needs most currently.

You are welcome to share your thoughts, posts, images and videos too on what you think is positive energy – you could win an Iftar for Two if you are in the UAE.

Remember to make your entry public and hashtag it #thatspositivenergy [important – it’s a single letter ‘e’ between the words positive and energy].

If you post something for this campaign let me know in the comments (maybe post a link to the original post in the comments) and I will be happy to support your entry.

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1 Comment

  1. Namita V Suri

     /  July 9, 2015

    My Positive moment was when I treated my fasting maid at a 5 star hotel for Iftar and treated her as a family member and made her part of us ..the spark in her eyes said a lot unsaid.. Ramadan Kareem #thatspositivenergy !


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