I have been a loyal user of the Energiser brand (and a fan of its crazy bunny) for years. The brand approached me as a digital influencer in the Middle East through its digital agency to create a campaign for its target audience during Ramadan.
The campaign is centred around the theme of positive energy during #Ramadan.
The brand video launching the campaign kicks off with me at the Sheikh Zayed Grand Mosque – Abu Dhabi which I suggested would be a good backdrop for this campaign – it also features my friend and fellow influencer Ion Gonzaga of the popular Boy Dubai blog and David Haddad, a former MIT Media Lab fellow and founder of Publiseek.
You are welcome to share your thoughts, posts, images and videos too on what you think is positive energy – you could win an Iftar for Two if you are in the UAE.
Remember to make your entry public and hashtag it #thatspositivenergy [important – it’s a single letter ‘e’ between the words positive and energy].
If you post something for this campaign let me know in the comments (maybe post a link to the original post in the comments) and I will be happy to support your entry.