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	<title>Farrukh Naeem</title>
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	<link>http://www.farrukhnaeem.com</link>
	<description>Freelance Copywriter &#124; Digital Strategist &#124; Social Media Consultant Abu Dhabi UAE</description>
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		<title>Social Media ROI &#8211; Murdoch University Dubai organises Women&#8217;s Lunchbox 2012</title>
		<link>http://www.farrukhnaeem.com/2012/03/18/social-media-roi-murdoch-university-dubai-organises-womens-lunchbox-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-roi-murdoch-university-dubai-organises-womens-lunchbox-2012</link>
		<comments>http://www.farrukhnaeem.com/2012/03/18/social-media-roi-murdoch-university-dubai-organises-womens-lunchbox-2012/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 00:01:06 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[UAE]]></category>

		<guid isPermaLink="false">http://www.farrukhnaeem.com/?p=1295</guid>
		<description><![CDATA[When was the last time you took a peek in someone&#8217;s lunchbox? How could I resist an event that said &#8220;social media&#8221;, &#8220;ROI&#8221; and &#8220;lunchbox&#8221; in the same breath? There was just one problem. It also said &#8216;women&#8217;. Only women. I happen to be a man, intrigued and tempted by the ad in the newspaper [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>First Google Hangout for UAE bloggers in Dubai</title>
		<link>http://www.farrukhnaeem.com/2012/01/22/first-google-hangout-for-uae-bloggers-at-the-pavilion-downtown-dubai/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=first-google-hangout-for-uae-bloggers-at-the-pavilion-downtown-dubai</link>
		<comments>http://www.farrukhnaeem.com/2012/01/22/first-google-hangout-for-uae-bloggers-at-the-pavilion-downtown-dubai/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 13:37:31 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Service Reviews]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[UAE]]></category>

		<guid isPermaLink="false">http://www.farrukhnaeem.com/?p=1161</guid>
		<description><![CDATA[The First Google Hangout for UAE Bloggers was held at The Pavilion Downtown Dubai Google has hit the ground running this year with the launch of personalised results in search, company-wide evangelising of Google+ as the new frontier in social networking with 90 million users, aggressive trimming around the edges on its product portfolio, and [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Get a Quora invite now before you miss the next web revolution</title>
		<link>http://www.farrukhnaeem.com/2011/01/22/get-a-quora-invite-now-before-you-miss-the-next-web-revolution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=get-a-quora-invite-now-before-you-miss-the-next-web-revolution</link>
		<comments>http://www.farrukhnaeem.com/2011/01/22/get-a-quora-invite-now-before-you-miss-the-next-web-revolution/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 19:32:16 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Service Reviews]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.copywriterjournalist.com/?p=487</guid>
		<description><![CDATA[A whole new game is being played as you read this. If we are in the Information Age, I am predicting that this would be this age&#8217;s major web milestone. Meet Quora.com &#8211; the site that is softly starting a whole new revolution in information sharing online. You need a Quora invite to join though [...]]]></description>
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		<slash:comments>929</slash:comments>
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		<item>
		<title>Freelance Copywriting Tip &#8211; How to spot a bad client in 60 seconds</title>
		<link>http://www.farrukhnaeem.com/2010/12/29/freelance-copywriting-tip-how-to-spot-a-bad-client-in-60-seconds/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=freelance-copywriting-tip-how-to-spot-a-bad-client-in-60-seconds</link>
		<comments>http://www.farrukhnaeem.com/2010/12/29/freelance-copywriting-tip-how-to-spot-a-bad-client-in-60-seconds/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 13:11:10 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Freelancing]]></category>

		<guid isPermaLink="false">http://www.copywriterjournalist.com/?p=438</guid>
		<description><![CDATA[10. Wants to know your fee BEFORE seeing your work 9. Wants a quote before explaining scope of work 8. Keeps repeating &#8216;it&#8217;s a very simple job&#8217; (NOT) 7. Asks you to meet his &#8216;committee&#8217; or &#8216;board&#8217; first 6. Says &#8216;Actually, I can do it myself&#8217; if I have time 5. Says &#8216;Don&#8217;t worry about [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Christmas Tree Made of Toblerone Chocolate in Dubai, UAE</title>
		<link>http://www.farrukhnaeem.com/2009/12/26/christmas-tree-made-of-toblerone-chocolate-in-dubai-uae/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=christmas-tree-made-of-toblerone-chocolate-in-dubai-uae</link>
		<comments>http://www.farrukhnaeem.com/2009/12/26/christmas-tree-made-of-toblerone-chocolate-in-dubai-uae/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 23:31:39 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[UAE]]></category>

		<guid isPermaLink="false">http://www.copywriterjournalist.com/?p=292</guid>
		<description><![CDATA[A Christmas Tree made of chocolate Here&#8217;s a treat on the occasion of Christmas for all my blog readers in Abu Dhabi, Dubai, UAE and around the world&#8230; a Christmas tree made of Toblerone chocolates&#8230; treating chocoholics since 1868. Enjoy! I had taken this picture last year at the Unlimited Power Online Conference at the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Choosing a corporate blogging platform? 10 reasons why WordPress is better for business than Blogger</title>
		<link>http://www.farrukhnaeem.com/2009/06/18/choosing-a-corporate-blogging-platform-10-reasons-why-wordpress-is-better-for-business-than-blogger/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=choosing-a-corporate-blogging-platform-10-reasons-why-wordpress-is-better-for-business-than-blogger</link>
		<comments>http://www.farrukhnaeem.com/2009/06/18/choosing-a-corporate-blogging-platform-10-reasons-why-wordpress-is-better-for-business-than-blogger/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:53:39 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Service Reviews]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.copywriterjournalist.com/?p=194</guid>
		<description><![CDATA[So many businesses are ready to enter the blogging world. The first question is where to blog? Should it be Blogger (owned by Google) or WordPress (open source CMS as well as free blogging service)? What&#8217;s the difference? What&#8217;s good from a marketing and advertising person&#8217;s point of view? I blog on Blogger as well [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>If you can write words, does it make you a copywriter?</title>
		<link>http://www.farrukhnaeem.com/2009/05/02/if-you-can-write-words-does-it-make-you-a-copywriter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=if-you-can-write-words-does-it-make-you-a-copywriter</link>
		<comments>http://www.farrukhnaeem.com/2009/05/02/if-you-can-write-words-does-it-make-you-a-copywriter/#comments</comments>
		<pubDate>Fri, 01 May 2009 21:06:14 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.copywriterjournalist.com/?p=166</guid>
		<description><![CDATA[Copywriting is not about stringing together fancy words. It&#8217;s about establishing and staying true to a brand&#8217;s personality that resonates with its target audience. It&#8217;s about persuading prospects with words. It&#8217;s &#8216;salesmanship in print&#8217;, not greeting-card poetry. Copywriting is hard work. Being a good communicator is a basic minimum skill a good copywriter must have. [...]]]></description>
		<wfw:commentRss>http://www.farrukhnaeem.com/2009/05/02/if-you-can-write-words-does-it-make-you-a-copywriter/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Twitter power &#8211; how social media can make or break you in minutes.</title>
		<link>http://www.farrukhnaeem.com/2009/02/02/twitter-power-how-social-media-can-make-or-break-you-in-minutes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=twitter-power-how-social-media-can-make-or-break-you-in-minutes</link>
		<comments>http://www.farrukhnaeem.com/2009/02/02/twitter-power-how-social-media-can-make-or-break-you-in-minutes/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 14:22:27 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.copywriterjournalist.com/?p=132</guid>
		<description><![CDATA[Sometimes, the best case studies for advertising, marketing and PR are in day to day events. In recent days, I noticed two excellent examples of the power of social media, Twitter in particular. Read on to see how one Twitter entry made a 23-year old famous around the world in minutes. And led to global embarrassment [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Plagiarism in advertising: Copywriting legend Indra Sinha from the UK shares his views</title>
		<link>http://www.farrukhnaeem.com/2007/06/11/plagiarism-in-advertising-copywriting-legend-indra-sinha-from-the-uk-shares-his-views/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=plagiarism-in-advertising-copywriting-legend-indra-sinha-from-the-uk-shares-his-views</link>
		<comments>http://www.farrukhnaeem.com/2007/06/11/plagiarism-in-advertising-copywriting-legend-indra-sinha-from-the-uk-shares-his-views/#comments</comments>
		<pubDate>Mon, 11 Jun 2007 14:05:31 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.copywriterjournalist.com/?p=104</guid>
		<description><![CDATA[The discussion on plagiarism and copy-paste creativity in advertising continues with this post. Looks like my earlier post has struck a chord, with the kind of response I have received. Everyone has, at least once in their life, had their idea stolen, borrowed, killed only to be resurrected again with someone else&#8217;s name on it. An interesting, almost ironic, thing happened right [...]]]></description>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Plagiarism and copy-paste creativity in advertising – copywriter in Dubai, UAE, continues the discussion on ethics in advertising</title>
		<link>http://www.farrukhnaeem.com/2007/06/09/plagiarism-and-copy-paste-creativity-in-advertising-%e2%80%93-advertising-copywriter-in-dubai-uae-continues-the-discussion-on-ethics-in-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=plagiarism-and-copy-paste-creativity-in-advertising-%25e2%2580%2593-advertising-copywriter-in-dubai-uae-continues-the-discussion-on-ethics-in-advertising</link>
		<comments>http://www.farrukhnaeem.com/2007/06/09/plagiarism-and-copy-paste-creativity-in-advertising-%e2%80%93-advertising-copywriter-in-dubai-uae-continues-the-discussion-on-ethics-in-advertising/#comments</comments>
		<pubDate>Sat, 09 Jun 2007 10:50:04 +0000</pubDate>
		<dc:creator>Farrukh Naeem</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.copywriterjournalist.com/?p=103</guid>
		<description><![CDATA[We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim. Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the [...]]]></description>
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		<slash:comments>37</slash:comments>
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