Why we need more women in creative departments

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A full page ad for raising awareness of breast cancer:

Two round bombs in the centre of a page, with their wicks ignited, reminding you of the cartoon series Road Runner with that pesky “Beep Beep” character.

The intelligent, sensitive headline?

Bust cancer

I don’t think a woman wrote or conceptualised this.

That’s why I am calling for more women in the creative department – sitting right next to the intelligent copywriters like me. Seriously.

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2 Comments

  1. Farrukh – great point. And, I’ll add that it isn’t just about women, but about understanding the audience. Why do we always feel we understand the target group even though we are not a part of it? A couple simple online or informal surveys of the target audience would have likely killed that concept. A woman on the team would have probably done the same, too 🙂

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  2. 🙂 first to comment farrukh,

    and i agree with u!

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